Your Social Media Skills – You, Education and a Business Opportunity!

I grew up being told repeatedly that if I did not go to College or University and get a Degree, that I would never amount to anything.

Well here is an interesting situation for you to consider. Technology is now moving so fast that many colleges and universities have not had sufficient time to prepare and make available courses that teach about the latest technology.

Let’s look at the growth of Social Media for example.  Few companies, or company owners particularly, have the time in each day to effectively conduct a social media campaign befitting that of the company, or to maintain their own business profile adequately. And no matter what anyone thinks of Social Media, the fact is that the role of the search engine is fast diminishing because of Social Media – making it all the more important as an online marketing tool.

So where are those companies and those company bosses going to go to employ those that have the necessary skills? Well if College or University courses are not up to speed with teaching this, then looking for a person with College or University qualifications in this field is a waste of time. Can they turn to graduates that have marketing skills and marketing qualifications? Well only if those people have taught themselves these Social Media skills and have the relevant experience. So where do those companies go to recruit those with the necessary expertise and experience? (more…)