Effective January 1, 2010
ZaneEducation defines personal information as information about an individual that enables someone to identify or contact a person and includes, among other things, a person's full name, address, telephone number and e-mail address, as well as other information we maintain about a person in identifiable form in combination with one of the foregoing identifiers, such as account history, financial information, titles rented or purchased or categories of products rented or purchased. Categories of personal information that we collect include, for example:
ZaneEducation collects personal information from you when you voluntarily submit that information to ZaneEducation, for example: when you apply for a subscription membership; register on a Site; sign up for a subscription service; register for our e-newsletter service; participate in one of our contests, or surveys; respond to an offer; purchase products; or request to be on a mailing list. After you have registered your e-mail address on the Site and if you have clicked "Remember Me" or signed in to the Site, ZaneEducation collects Site behavior and browser information as you navigate through the Site. This information may be used to create a profile that we keep on individual Users that details their preferences, personal information and behavior. Consequently, collected information is tied to the User's personally identifiable information and may be used to provide offers and improve the content of the Site for the User. This profile may also be used to tailor a User's visit to our Web Site, and to direct pertinent marketing promotions to them.
We may also collect personal information from other sources. For example, we purchase third party marketing data and add it to our existing databases of User and Member information to better target our advertising and provide pertinent offers we think our Users and Members would be interested in. We use this information to enhance or overlay the 'profile' of individual Users. This aggregate marketing data is therefore tied to the User's or Member's personally identifiable information.
In order to use certain features of this Web Site, a User must first complete a registration process. During registration a User is required to provide basic contact information (such as name and e-mail address) and establish a password. Depending on the feature being used, the User may be required to provide other information associated with the use of that particular feature. For example, a User signing up for our subscription service will be required to provide an address to which products will be mailed and financial information in the form of a credit card or check card number and expiration date for billing purposes. Users signing up for our e-newsletter service may enter the types of videos or quizzes in which they are interested and about which they wish to receive information in the newsletter.
Many features of the Web Site are free to use and do not require a Premium Membership Subscription but they still require Registration which still requires personal information to be entered. Purchasing one of our Premium Membership Subscriptions requires other information. The reason we request the Registration information is to ensure greater security for our customers and to ensure that our website is not abused. Billing and payment information collected in the purchase of a Premium Membership Subscription enables us to fill Users' orders. If we have trouble processing an order, the information is used to contact the User.
Some Site web pages and HTML-formatted e-mails and e-newsletters use web beacons to compile statistics about Web Site usage. A web beacon is an electronic image, called a single-pixel (1x1) or clear GIF. Web beacons can recognize certain types of information on a visitor's computer, such as a visitor's cookie number, time and date of a page view, and a description of the page where the Web beacon is placed. You may render some web beacons unusable by rejecting their associated cookies.
ZaneEducation uses web beacons to track and analyze non-personally identifiable usage information and to compile statistical information about our Users in order to improve the Web Site's quality and to support our business. All data collected on behalf of ZaneEducation is owned and used by ZaneEducation. ZaneEducation reserves the right to publish non-personally identifiable, summary information regarding its Web Site visitors for promotional purposes and as a representative audience for business partners.
We also collect information in log files that include data such as internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. We use this information to analyze trends, administer the Site, track User's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.
Please note that ZaneEducation has no intention of collecting personal information from individuals under the age of 13 ("children"). We are committed to protecting children's privacy on the Internet and we comply fully with the Children's Online Privacy Protection Act (COPPA). Where appropriate, we will instruct children not to provide such information to us. If a parent becomes aware that a child has provided us with personal information, we ask that the parent or legal guardian of the child contact us by visiting www.ZaneEducation.com, selecting 'Contact Us' and completing the contact form to request that this information be deleted from our records.
Use of Personal Information for our internal business purposes. ZaneEducation uses the personal information you provide for the purposes for which it was provided, for example, to process an order; to record your purchase of a particular Membership Subscription; to support an online subscription service; to notify you that you have won a contest; to respond to your inquiries or complaints or to contact you or send you information about your membership. In addition, ZaneEducation may use information collected through the Site to administer and manage our business, including, for example for account maintenance and collections purposes, and in connection with information technology services. In addition, personal information may be used to create a profile that we keep on individual Users that details their preferences. This profile may be used to develop and improve the products, benefits and services, ZaneEducation offers to our Members or Users, to improve the Site and the associated user experience, and to develop pertinent marketing promotions to Users and Members. Where permitted or required by law, ZaneEducation may collect, use or disclose your personal information without your consent, for example in response to a court order or subpoena or to comply with a legally permitted inquiry by a government agency.
You may receive products and communications associated with your transactions with ZaneEducation, such as purchases, subscriptions and contests. You may also receive communications from ZaneEducation related to transactions that appear to be from you or which appear to be fraudulent. You may be contacted in regards to an issue on your account or in response to a customer service contact by you or in response to a specific request from you such as clicking on a "forgot my password" link. Users who sign up for e-newsletter subscriptions will receive e-mails in accordance with their selection and preferences. These administrative communications also may be accompanied by information about products and services, special offers and upcoming promotions or events offered by ZaneEducation, our subsidiaries, our franchisees or our marketing partners that we think may be of interest to you ("direct marketing").
You may periodically receive from ZaneEducation, unsolicited direct marketing communications by mail (delivered via the United States Postal Service). ZaneEducation and its subsidiaries will send standalone direct marketing e-mail communications to you only if you have agreed previously. We support the option to not receive these types of communications. Please see the following section: How Can I Opt Out of Receiving Direct Marketing from ZaneEducation?
If you would prefer that ZaneEducation not use your personal information for standalone direct marketing communications, subject to legal, or contractual restrictions and legal notice you may opt out of such uses and/or disclosures by (a) checking the appropriate "Opt Out" box in any applicable e-mail communication or e-newsletter, (b) visiting www.ZaneEducation.com, selecting 'Contact Us' and completing the contact form. Once you have opted out, your subsequent registration for our direct marketing services and promotions like our e-newsletter, or our contests may void, temporarily or permanently, your prior elections to opt out of receiving direct marketing communications from ZaneEducation. Please consult the applicable rules of the promotion or service before participating. Note that when you elect to opt out we do not delete your personal information.
E-mails that are sent to you as a result of you performing a business transaction with us or requesting specific information from ZaneEducation are not subject to an Opt Out process. If you have any suggestions on how to improve these e-mails, please communicate to our Online Customer Service group using the Contact Us functionality on the Site. We appreciate your feedback but cannot commit to taking action.
Transfer of Personal Information to Third Party Goods and Services Providers.
ZaneEducation sometimes employs third party vendors, service providers, and suppliers to perform various functions on our behalf. Such services include: fulfilling orders; processing credit card or check card payments; collecting debts; removing repetitive information from customer lists; analyzing data; developing, hosting and maintaining our Web Sites and databases; sending and receiving e-mail and other communications; and staffing customer service call centers. These third parties may have access to personally identifiable information as reasonably necessary for the third party to provide these services. These third parties are not allowed to use personally identifiable information except for the purpose of providing these services. Certain information collected in connection with transactions may be provided to third parties for use in transaction authorization, fraud scoring and payment card fraud prevention modeling.
ZaneEducation, its affiliates and franchisees (if permitted by ZaneEducation) on occasion may disclose to their business partners certain data, such as names and addresses and the genre of products subscribed to, used or purchased by Users or Members, so that the business partner may send their own direct marketing communications to Users and Members. ZaneEducation will not provide User or Member e-mail addresses to business partners, unless the User or Member has provided express permission to ZaneEducation. If you would prefer that ZaneEducation not use disclose your personal information to its business partners for direct marketing purposes, subject to legal, or contractual restrictions and legal notice you may opt out of such uses and/or disclosures by (a) checking the appropriate "Opt Out" box in any applicable e-mail communication or e-newsletter, or (b) visiting www.ZaneEducation.com, selecting 'Contact Us' and completing the contact form.
Third Party Features.
From time to time ZaneEducation may include additional features and functionality from third parties on our Web Sites. Certain of these features and functions, may require ZaneEducation to send selected information about you to the third party. If you do not wish for ZaneEducation to share this information, you will have a reasonable opportunity to opt-out of these third-party features and functions. ZaneEducation will never send your password or your financial information to any third party through these features or functions.
Disclosures Attendant to a Merger or Acquisition.
If you disclose your personal information in a manner that will be posted publicly such as in a product review your posting will be seen by others. In addition, if you elect to participate in certain community features offered from time to time, selected information about you, including information about your video preferences, may be shared with other participants in these community features. Also, ZaneEducation may make it possible for certain third party web sites to be accessed directly from our Web Sites and for selected information about you to be provided to these third party web sites if you are also a user of these third party web sites. If a third party web site allows other users to view information about you (e.g., through posting to a publicly available profile page), the information provided by ZaneEducation will be visible to other users of the third party web site.
ZaneEducation takes reasonable measures to protect the personal information it collects, uses, stores or discloses. We have implemented physical, technological and organizational procedures designed to protect the integrity and security, and to ensure the appropriate use, of your personal information. These procedures are appropriate to the nature, sensitivity and format of the personal information collected, used, stored or disclosed by ZaneEducation. For example, ZaneEducation uses Secure Sockets Layering (SSL) to encrypt your personal credit information, including your credit card or check card number, before it travels over the Internet. SSL technology is the industry standard for secure online transactions.
If a User's personally identifiable information changes (such as zip code, phone, e-mail or postal address), or if a User no longer desires our service, we provide a way to correct or, update or delete/deactivate Users' personally identifiable information. You can review or change some of your personal information as follows:
You can review and change certain Site related information by visiting the Site, entering your e-mail address and password and accessing the "My Account" area. Note that in most cases, ZaneEducation will retain the previously entered data.
Video Privacy Protection Act of 1988. ZaneEducation supports the Video Privacy Protection Act of 1988 and will use reasonable commercial efforts to require employee and business partner compliance with the Act.
REQUIRED BY NEW YORK LAW: This videotape service provider from time to time provides to marketers of goods and services, the names and addresses of customers and a description or subject matter of materials rented by video customers. You have the right to elect not to have your name, address or the description or subject matter of any material rented included in such lists. This election may be changed by you, in writing, at any time.