One of the most frustrating things that we have come across in the last 9 months has been launching a website providing what is literally the world’s first subscription based service providing subtitled educational video on-demand for the education market.

While we are the first to appreciate that a lot of video is appearing on the internet over the last 12 months, being able to provide educational videos developed specifically for the K12 curriculum is important. What is significantly more important is that without exception, this is the first educational video that is subtitled.

So what is so important about subtitled video for education? Well research carried out by the Availll Institute has in recent years demonstrated the link between the use of subtitled video and significant improvement in children’s reading and literacy levels. So while the average child will benefit greatly,  Zane Education also provides the ideal solution for students with Dyslexia and other Reading Difficulties in that it not only allows them to absorb and process the information without being held back by having to use textbooks, it also provides the means to overcome and improve their reading abilities. And other Special Needs students and children with austism and other learning disabilites benefit greatly too.

So what has this to do with Social Media. Well it’s all about getting the word out there so people can find what you have on offer and getting traffic to your website. Until the last year or so we have all had to rely on Google and Yahoo. And now there is Bing as well. But that so much relies on being able to get yourself onto the front pages of their search listings – which incidentally now is more unreliable as it has ever been. (more…)